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  • Emmanuelle Serrano

The 5 best initiatives to improve your customer relations

Improving customer relations can involve deploying better technological solutions, but often putting yourself in the other person's shoes and acting with genuine benevolence makes all the difference. From Air France to Cora and Altarea Cogedim, let's take a look back at some of the emblematic initiatives we've told you about in the first 6 months of 2023.

"Setting up a single point of contact for each customer"

Cogedim (Altarea group) took first place in the HCG-Les Echos 2023 customer relations awards, ahead of Randstad and BMW. Cyrille Marquet, head of customer relations at Cogedim, which has risen from 198th place to 1st place in seven years, talks about this achievement.

Read the full article HERE

Air France enriches the customer experience with WhatsApp

In order to adapt to the digital habits and uses of its customers, at the end of December Air France deployed a new exchange channel on WhatsApp, available 7 days a week. In less than two months, the application has become the group's second digital point of contact.

All Air France customers now have access to this new feature, with instant answers to recurring questions via the Louis brand chatbot and, for more specific answers, contact with an Air France representative. Consumers can use the application to ask questions about their reservations, flight times, loyalty points, change dates, buy paid options, track their claim, or simply make a reservation.

Read the full article HERE

WebRTC voice, noise suppression, unified agent banner, etc. Avaya unveils its latest enhancements

During Avaya Engage, the annual event organised from 19 to 21 June in Orlando (Florida) by Avaya, a provider of solutions to improve and simplify communications and collaboration, Avaya customers and partners were able to discover several new features for its various solutions that complement its UCaaS (Avaya Cloud Office) and CCaaS (Avaya Experience Platform) solutions.

Read the full article HERE

Exceptional omnichannel CX for The Kooples on the Champs-Elysées

The Kooples is offering a unique, premium customer experience in its flagship store on the Champs-Elysées thanks to the Octipas by ChapsVision solution, which specialises in data processing and unified commerce.

Read the full article HERE

Cora launches a "quiet hours" scheme for people with sensory difficulties

As part of its ongoing efforts to promote the inclusion of people with disabilities, Cora is launching the "quiet hours" scheme. The scheme is designed to facilitate access to shops for people with sensory difficulties.

Read the full article HERE


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