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  • Lisa Henry

Aliexpress kicks off 15th Single's Day

Aliexpress is kicking off 11.11 2023, the global shopping festival. This year, consumers will be at the heart of the action thanks to shorter delivery times and bigger discounts.

Aliexpress, the international retail marketplace of the Alibaba Group, announces the launch of the 15th edition of the "11.11 Global Shopping Festival" (Single's Day). This seven-day shopping festival will begin at 9.00am on 11 November and end at 8.59am on the 18th. It will be preceded by three days of pre-sales, during which the fastest shoppers will be able to discover discounts and add products to their baskets to make the most of the Shopping Festival.

This year, the festival will focus on services such as "global delivery in five days", launched in September in partnership with Cainiao, the e-commerce logistics provider. In addition, this will be the first Aliexpress 11.11 Global Shopping Festival during which French customers will be able to benefit from a free return on one item from each order within 15 days of receiving their purchase. This policy applies to the vast majority of products. Aliexpress also offers free delivery on orders from France.

Discounts spearhead the festival

This shopping festival is also an opportunity for consumers to benefit from discounts of up to 50% on certain products. In addition, shoppers will be able to save €4 for every €20 spent in the stores, with a maximum reduction of €16 per order. Aliexpress will also be offering great deals and some of its most popular products on the 'Super Deal' channel, a one-stop shop that will feature over 10,000 products with discounts ranging from 20% to 50%.

Customers will also be able to enter daily prize draws through the app and win various benefits such as discounts.

A categorised catalogue for easier searches

Also new for 2023, the platform will launch "themed product lists" representing the different seasons, festivals and cultures of different countries and regions, making it easier for consumers to find the products they are looking for.

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